To introduce myself: I’m Veronica. I’m probably just like you, or similar. Solo mom with a full time job and a small business coaching side hustle. Massive enjoy-er of life. Dating an incredible guy (who shall be called Mr. Turbo) who has his own munchkin, a year apart from mine (7&8). Gardener. Painter. Procrastinator. Fully human (read: fully imperfect). And striving, every day.

Recently I’ve been realizing that building the coaching business to the point I can transition to it full time would require me to give up more sleep than I’m willing to lose, so I need to create a way to bring in passive income. The thing that lights me up about coaching is working directly with people in small groups or one-on-one, so building courses to mass-market isn’t the path I want to take – at least not right now. 

Also, I’m one of those ‘multipassionate’ nutcases who has about eighty things that I could imagine myself doing for the rest of my life. All at once. ALL OF THEM. And somehow I like to convince myself that I can.

Welcome to the entrepreneurial soul, friends. If you’re anything like me, you feel pulled in multiple directions all the time and either just drop projects without completing them or run in every direction at once. Hey, sometimes you’re even successful! But it takes some serious dedication to get yourself to focus on one or just a few things to reach that success. That’s my problem, too.

The following is going to be a documentation of my foibles, complete fuck-ups, doubt, resignation, fear, procrastination, guilt, shame, ice cream binges, and avoidance. It will also be a chronicle of success.  Yes, ALL OF THOSE THINGS are necessary to success. And I’m going to show you how.

This, friends, is how a small business coach builds a business.



Side note: I haven’t figured out how to get to the text editor of my main blog posts page, so they all appear in most-recent-first order. I can figure out the shortcode to get them in ascending order but I don’t know where to put it!

Help! 😀

(If you want it in chronological order, read it bottom to top. Sorry!)


For no-nonsense small business coaching and tools, check out

Professional Catalyst

For houseplant care and nonsense, check out the in-progress

Oh Happy Plants!

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